BUS 73
International Marketing


Course Description

An introduction to the marketing practices that organizations employ when operating across national borders, with a focus on foreign marketing environments, people, and cultures and their influences on the total marketing process.

Class Details

CRN Course Section Days Times Instructor Loc
39128 BUS 73 63Z ······· TBA-TBA Manisha Karia ONLINE

Class Materials: View textbook and/or other materials for this course available at the Bookstore.
Class Dates: This class runs from 2025-01-06 to 2025-03-28.
Footnote:
BUS-073.-63Z: Fully ONLINE. This is an online class that does not have scheduled meetings. Students can log in anytime to do the required weekly course work. Students must have access to a computer, the internet and an individual email address. We recommend a laptop or desktop computer to successfully complete the course; a tablet or phone may not be adequate for all assignments and tests. Most De Anza classes will use the Canvas course management system. Information about Canvas and Online Education Orientation can be found in Canvas on the Student Resources page: https://deanza.instructure.com/courses/3382. The Student Online Resources hub with extensive information and tips can be found at deanza.edu/online-ed/students/remotelearning.


Course Details

Units
5 Units
Hours
  • Weekly Lecture Hours: 5
  • Weekly Lab Hours: 0
Gen Ed
General Education Class
Program Status
Program Applicable
Credit
Credit - Degree Applicable
Grading Method
Letter Grading

Requisite and Advisory

Advisory
EWRT 1A or EWRT 1AH or ESL 5.
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